It Takes One to Know One

It Takes One to Know One

“The Only Agency Who Understood This Requirement.” I just heard this on a Salesforce req. Well, I know why we get it so maybe I can explain it for others. See, it takes one who has implemented a CRM to know what one needs when implementing a CRM. Guess what? It’s not coding.

So, dear client whom I adore, who just gave us this compliment – and thank you for the compliment, by the way – the problem is simple: you asked for a developer, the average recruiter thinks “developer? OK, I’ll ask coding questions.” Now, granted, I’m sure we are a rare breed in that we asked you more about the problems your sales folks are having. I’m sure we are the only firm who inquired into the havoc the unhappy sales people were likely wreaking on our hiring manager and his team. How would I know that? Well. I sell. And a non-optimal, clunky, or difficult-to-use CRM makes me cranky – and vocal!

There is no perfect CRM, with that I’d agree. But, why make the process even tougher with resources who don’t understand the requirement? Starting with a developer who understands the business problem, and who has developed solutions to those problems is the key to Salesforce roles.


Marilyn Weinstein is Vivo’s founder and Chief Executive Officer, responsible for overall strategy and business growth and development. Prior to starting iTalent Solutions in 2006—the successful effort which paved the way for Vivo’s launch in 2009—Marilyn was Vice President and General Counsel for AlphaSoft Services Corp., where she served on the company’s Executive Team for over seven years. She helped AlphaSoft grow from a start up to a $50 million per year, multi-office success story.